The HGTV x Sherwin Williams paint brand wanted to show off it’s durability, while staying true to its’ premium aesthetic. In a sea of shameless spaghetti spalts and clichéd wine tosses, we opted to test our walls with something far more beautiful: dance.

In addition to video, we created dozens of pieces of social for the campaign. We kept everything light and dreamy, while still hitting on our durability message.