Lidl is a different kind of grocery store. They import their croissants from Europe and serve them warm. They built wider-than-average aisles so you have plenty of cart space. And they have the best quality food for insanely cheap prices. On top of that, you can get Belgian chocolates, a kayak, and a holiday sweater all in one shopping trip.
This isn’t your average market, it’s The Super-est Market.
We created a real fun campaign to launch this European brand to the US market. The campaign included a brand new design system, in-store designs, TV, OOH, social and so much more.
