In the midst of quarantine and covid19, moms are reaching new levels of stress / panic / drinking while stuck at home with their families. So for Mother’s Day, we created a hotline for moms to call and scream into for free wine.
Over 1200+ callers dialed in while the Scream-4-Wine hotline was open over Mother’s Day weekend. The story was picked up by Thrillist, Delish, Scary Mommy, Yahoo News and Newsweek. The PR and social folks tell me that we received over 650 million+ impressions within four days.
